How to Earn Money on TikTok: A Complete Guide

TikTok has become one of the most popular social media platforms worldwide, with millions of users creating content every day. But did you know that TikTok also offers various ways to earn money? Whether you’re an aspiring influencer or just someone who loves making videos, TikTok provides several opportunities to turn your passion into a source of income.
Let’s dive into the ways you can start earning money on TikTok!

1. TikTok Creator Fund
What is the TikTok Creator Fund?
The TikTok Creator Fund is an official program that pays creators for their content based on engagement. If you’re eligible, TikTok will pay you for the views your videos receive. The more engagement your videos get, the more you earn.
How to Earn:
To join the Creator Fund, you must meet the eligibility requirements (e.g., be over 18 years old, have at least 10,000 followers, and have 100,000 video views in the last 30 days).

Once accepted, TikTok pays creators based on video performance, including views, likes, shares, and comments.

Can You Use It Worldwide?
Yes, the TikTok Creator Fund is available in select countries, including the US, UK, Canada, Germany, France, and others. Check if your country is eligible and apply once you meet the criteria.

2. Brand Sponsorships and Partnerships
What Are Brand Sponsorships?
Once you start growing your TikTok account and building an audience, brands may approach you for sponsorships. These are partnerships where you promote a brand’s products or services in exchange for payment or free products.
How to Earn:
Grow your TikTok following and create content that resonates with your audience.

Brands may contact you directly, or you can join influencer platforms like Upfluence, AspireIQ, or Influencity to find sponsorship opportunities.

Work with brands to create sponsored content, and get paid for your promotional efforts.

Can You Use It Worldwide?
Yes, brand sponsorships are available globally, especially for popular creators. As long as you meet the engagement levels and the brand is relevant to your niche, you can get sponsorship deals regardless of your location.

3. Live Gifts and Virtual Gifts
What Are TikTok Live Gifts?
TikTok allows users to send virtual gifts during live streams. These gifts can be converted into Diamonds, which can then be exchanged for real money. The more followers and viewers you have, the more you can potentially earn through gifts.
How to Earn:
You must be over 16 years old and have at least 1,000 followers to use TikTok’s live streaming feature.

Once you go live, your followers can send you virtual gifts (which cost real money) during your stream.

You can convert these gifts into Diamonds, which can be redeemed for actual money through PayPal.

Can You Use It Worldwide?
Yes, live gifts are available globally, but they may be subject to regional restrictions. TikTok has specific rules depending on your location, so be sure to check if you’re eligible to receive live gifts in your country.

4. Affiliate Marketing
What is Affiliate Marketing?
Affiliate marketing involves promoting a product and earning a commission for every sale made through your unique referral link. TikTok provides an excellent platform for affiliate marketers to create content and drive traffic to affiliate links.
How to Earn:
Sign up for an affiliate program like Amazon Associates, ShareASale, or ClickBank.

Share the affiliate link in your TikTok bio or within the video descriptions.

Promote the product, and earn a commission whenever someone purchases through your link.

Can You Use It Worldwide?
Yes, affiliate marketing is available worldwide. However, you must ensure the affiliate programs you join ship products to your target audience’s location (e.g., Amazon delivers globally).

5. TikTok Ads (TikTok For Business)
What is TikTok For Business?
TikTok offers a platform for businesses to create ads that appear on user feeds. If you have a business or brand, you can use TikTok Ads to promote your products or services to a broader audience.
How to Earn:
Set up a TikTok Ads account and create ads for your products or services.